The fourth plane was intended to hit a federal government building in Washington, D.C., but crashed in a field following a passenger revolt. The hijackers crashed the first two planes into the Twin Towers of the World Trade Center in New York City, and the third plane into the Pentagon (the headquarters of the American military) in Arlington, Virginia. That morning, nineteen terrorists hijacked four commercial airliners scheduled to travel from the northeastern U.S. A dress was $30.00, a pair of slacks was $16.75 and a tweed suit was $55.00.The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by the militant Islamic extremist network al-Qaeda against the United States on Tuesday, September 11, 2001. Although it was the depression, there were few "designer" fashion lines that were priced like Amelia's line. The prices were not on the same par as a haute couture line. Just good lines and good materials for women who lead active lives." She told the press her goal was to bring the beauty she’d found in aviation closer to all women at prices that didn’t reach “new altitudes.” Amelia said, "I hate ruffles, and at the price I could pay, that was all I could buy. Her fashions were launching in the Great Depression. She wanted her clothing to accommodate various sizes and shapes. In the Amelia Earhart line you could purchase a jacket in one size, and a skirt in another size. She was the first to recommend the marketing of “separates”, so that a woman did not have to buy a suit in one size.She recommended practical fabrics such as Grenfell cotton and parachute silk.She created her line’s samples using her own sewing machine and dress form with the help of a seamstress in New York. After digging into her biographical material, her long forgotten press interviews and exhibits at various museums, I was surprised to learn that she was actively involved in her fashion line. After seeing the movie, I had assumed that Amelia Earhart merely licensed her name to a manufacturer of clothing and that she was simply the promoter for the line.
She was always conscious of her image and appeared in fashion spreads in Vogue magazine and Cosmopolitan (where she was also an editor.) It was a natural transition for her to move to creating and designing a fashion line. In the 1930s, she frequently wore the designs of Elsa Schiaparelli. But off the runway, Amelia was much more fashion conscious. She designed a flying suit with loose trousers, a zipper top and big pockets for the Ninety-Nines (an association of women pilots.) This was her typical work attire. As a pilot, her first foray into design was to create a jumpsuit that she could wear comfortably in the cockpit. Tall, slender and beautiful, she wore clothing as fashionably as a model on a runway. This was part of the genius of Amelia Earhart she was an excellent promoter of her own brand. Later, she carried this knowledge of sewing and design into her career as a pilot. As a social worker in Kansas her income was limited, and it seems that making her own clothing was a way for her to remain stylish and live within her means. Her early career was as a social worker, not as a pilot. But she did design and make beautiful clothing for her dolls. She didn’t play with dolls like other girls did. My desire to learn more about Amelia and her flight of fashion fancy, lead me to uncover some lesser known facts about her life.Īmelia studied sewing as a young girl growing up in Kansas. So I was surprised to learn, that Amelia designed some stylish suits and dresses, and that these were staples of her 1934 fashion line. Remember the famous Gap advertising campaign, showing Amelia in her bomber jacket and khaki pants in the 1990s? The commonly known picture of Amelia is one of aviator goggles perched on top of a leather flying cap on her head, a scarf at her neck blowing in the wind wearing her trademark leather bomber jacket. Most of the well-known pictures of Amelia that I had seen showed her dressed in her aviator attire. After seeing the movie, I was keen to learn more about Amelia’s involvement with fashion during the 1930s.
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The movie shows her modeling and promoting her fashions and a luggage line.
The movie Amelia only briefly touches on the products that she endorsed in order to finance her flying expeditions. In 1934, Amelia created a line of fashions known as “Amelia Earhart Fashions.” The line was sold at Macy’s in New York and Marshall Fields’ in Chicago.
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